HBCU Band Culture Celebrated In $3M Pepsi Ad Featured During SWAC Championship Game - Blavity

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HBCU Band Culture Celebrated In $3M Pepsi Ad Featured During SWAC Championship Game - Blavity

It is no secret that Pepsi has collaborated with some of the world's most celebrated performers, including Michael Jackson, Mariah Carey and Beyoncé, to name just a few, but now it is putting its focus on historically Black colleges and universities. Pepsi announced it would debut a national ad featuring two of the most celebrated HBCU bands, Florida A&M University's (FAMU) "Marching 100" and Jackson State University's (JSU) "Sonic Boom of the South," for the first time this weekend. "The Halftime Game" ad will honor the energy and history HBCU band culture brings to game day. "We know that in HBCU culture, the game is not just about football, but also the energy, hype and history these bands bring to halftime and beyond," Chauncey Hamlett, VP and CMO for Pepsi Beverages South Division, said in a press release. The first-of-its-kind ad, directed by HBCU alum Alan Ferguson and produced by Pepsi's in-house studio, Creators League, airs Dec. 4 on ESPN 2 during this weekend's...

Source: Blavity News

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