And as people organize for justice, SheaMoisture has created the Social Justice Coalition to provide five activists with $20,000 to support their efforts.
One of those leaders is SheaMoisture CEO Cara Sabin who launched the Social Justice Coalition initiative.
In efforts to have candid conversations, last week, SheaMoisture held an Instagram Live event entitled “Let’s Talk,” hosted by journalist Jeff Johnson immediately following the death of George Floyd.
(Image: SheaMoisture)
In the statement, SheaMoisture outlined, Through its “This Has to Stop” campaign, the brand will let its community’s voice be heard and give people the opportunity to recommend which social justice areas they would like the investments allocated.
Once the areas have been finalized with the community’s input, SheaMoisture will then select the individual activists and announce them within the next 30 days.”
