K2K Alliance & Partners’ 2023 collection, World Wars – In The Time Of Salome, will be launched on September 30. The band’s 2023 Carnival experience will feature a strong digital component which will also be featured at the launch.
In a release, K2K said “since war comes in several different forms, including, physical, emotional, or psychological, K2K will be showcasing these three facets of war by using various mediums throughout the debut of its 2023 collection. The presentation will take on a multifaceted digital format designed to engage and educate audiences from the carnival enthusiast to the non-carnival participant.”
Through K2K Alliance & Partners Studios, an innovative lab intended to nurture ideas into industry-changing products and support transformational concepts, the band will develop its Innovation Hub (iHub), a dedicated space for activating change, which will showcase new and immersive ways to enjoy the K2K Collection. These include, but are not limited to animation, movies, reality TV and audible experiences.
“At the K2K iHub – Fashion meets Mas meets Immersive Technology,” the release said.
The premiere will incorporate two elements: an iTV+ experience which would include reality TV, behind-the-scenes footage from the making of the collection, and a campaign trailer; and an iEntertainment+ experience.
[caption id="attachment_977618" align="alignnone" width="811"] Poppies in a filed of warpaint from K2K Alliance & Partner's 2023 Collection titled World Wars – In The Time of Salome. Photo courtesy Gary Jordan[/caption]
The iEntertainment+ experience will feature two digital elements. The first is the Phase 1 launch of K2K’s Metaverse or digital world, which will include 3D renderings, animated stories, audible experiences and visual narratives. The concept was developed by the band's principals Kathy and Karen Norman, who said when they were little girls, they were extremely excited to witness Peter Minshall’s costumes in the opening ceremony at the Atlanta Olympic Games.
“As adults, the question we keep on asking ourselves is, how do we continue to elevate, innovate, and evolve Carnival? With K2K’s focus on sustainable fashion through our 365-Day Concept, the metaverse and the evolution of digital avenues present promising new routes for consumer engagement. While no one quite agrees on how to perfectly define the metaverse, there is no refuting that we are already bearing witness to its potential and the future impact it may have on society.”
The second digital element is the Animation Launchpad. K2K remains committed to using its platforms for educational purposes, so for 2023, the Animation Launchpad will address the issue of the global climate crisis, the release said. The launch will introduce viewers to an original fantasy story, entitled Agate which focuses on the United Nations 17 sustainable development goals (SDGs) and the Environment, Social and Governance (ESG) Framework. The animated characters in the story
