IT was pure energy and vibes, reminiscent of a panyard judging event, as CAL Skiffle engaged in the production of an official Panorama video for Carib Brewery Ltd, at its Coffee Street, San Fernando, pan theatre.
Crowds gathered both inside and outside of the panyard to enjoy the live pan and brass music which has been absent for the past two years, as well as the latest 2022 soca offerings.
It was not an advertised event, but San Fernandians, starved for culture, observing activities in the panyard as they walked and drove by, stopped to listen and dance and view some traditional characters – including blue devils, fire breathers, pierrot grenade, moko-jumbies, and "Carib Bears" portray their respective roles.
Some people even went home to get their families and return. Soca artiste Ricardo Drue was also part of the promotion, waving flags and dancing with a pierrot grenade.
Stacey Ryan of Ross advertising which is handling the promotion, said Skiffle was contracted to produce the official Panorama video for Carib, which was recorded live in its panyard on January 29.
“This is a big year for Carib. Last year when we launched Hold On, we wanted to keep the spirit of Carnival alive, but we focused on the memories because we did not have the traditional Carnival.
[caption id="attachment_938531" align="alignnone" width="1024"] Ricardo Drue performs among traditional mas characters at the filming of CAL Skiffle's Panorama video forCarib Brewery Ltd at the band's panyard on Coffee Street, San Fernando. -[/caption]
“This year, because things are opening up a little bit, whilst people are still holding onto the traditional memories of Carnival, we wanted to bring the spirit of Carnival and keep that feeling alive. The campaign this year is based on three pillars – the fetes the mas and the pan.
“What you are seeing here, is the actual rendition Skiffle did of Can You Feel It by Shenseea and Kerwin du Bois – the official song for Carib which we launched last year.”
She said the piece is an amazing, authentic pan rendition, which will be released on several social media platforms, giving Skiffle international focus.
The inclusion of traditional characters which were provided by Junior Bisnath of Kaisoca Moko Jumbies fame, was to keep the authenticity of the culture.
With the Carib brand being all-inclusive, Ryan said the choice of Skiffle from the south was easy in keeping with the brand’s inclusivity.
Promotions in the past, she said has had a tendency to feature Port of Spain-based groups.
“I mean, Skiffle is a pioneer in the south land. We wanted to keep the pan alive and decided why not use a band that is very popular and has done an amazing things with the national instrument.
“Oh gosh, this team is full of vibes,” Antron C Forte, category manager, beer and cider at Carib declared after hearing the notes ring out on the pan.
[caption id="attachment_938529" align="alignnone" width="1024"] Blue devils perform at the filming of CAL Skiffle's Panorama video for Carib Brewery Ltd at the band'
