Sagicor Life Inc has launched an online platform - eLife - which will allow people to purchase life insurance policies online. In addition, a new product, Easy Choice, will allow people to choose the amount of coverage they want with the option of saving.
Speaking at the virtual launch of the platform on Wednesday, Sagicor Life Inc CEO Robert Trestrail said it was an innovation for the insurance industry.
'eLife will allow people the ability to purchase, in the first instance, life insurance solutions completely online from their homes or anywhere there is an internet connection. We are pleased to launch with this platform a suite of unique life insurance solutions that are even more affordable and can be acquired without the requirement for a medical examination.'
Trestrail said agents would not be affected by this move, as people purchasing on the platform would be connected to an agent. He said the company was in the process of hiring more agents.
He said eLife is part of the company's holistic strategy to address their clients' needs, including answering the questions what they've been asking for, what they're demanding, how can these things be anticipated, and how can life be made easier for them?
'The answers to those questions have given life to various initiatives, services and solutions across our Caribbean footprint, including our virtual customer experience, an online scheduling facility that allows customers to book video conference calls with customer service representatives, our Sagicor Go mobile app, the use of WhatsApp for business, the introduction of both our pension and life insurance portals, along with our global website, Sagicor.com.'
Trestrail said systems have been improved internally to better respond to and strengthen interactions with clients.
Sagicor Eastern Caribbean CEO Donald Austin said the company was pleased to give customers additional options to purchase their insurance from Sagicor.
'We continue to work toward the goal of being recognised as a digitally-savvy organisation providing cutting edge solutions for our clients to achieve financial security and prosperity. We set our sights on becoming the leading provider of financial solutions. This includes creating an environment that would enable a fast-buying process with digital applications, giving our clients convenience and flexibility.
'In addition to eLife we are also pleased to introduce a new product called Easy Choice, which will provide clients with term insurance with an option for savings, with people being able to decide on the level of coverage they require. Easy Choice is really an overall representation of our vision to ensure that people at all levels of society can access the value of insurance and gain the coverage they need for themselves and their families.'
Digital and Alternate Channels assistant vice president Carolyn Shepherd gave a demonstration of the platform, located at https://elife.uat.sagicor.com, using the Easy Choice product.
'Once you select a country on the website,
