Renowned Arsenal Football Club players, Pierre-Emerick Aubameyang, Hector Bellerin and Reiss Nelson, have showcased Made-in-Rwanda outfits-thanks to a Made-in-Rwanda fashion challenge organised by 'Visit Rwanda'.
The first team players had been challenged by local fashion designers to create their own looks from a range of clothing and accessories produced by established local designers, which the players accepted and dressed up in Made-in Rwanda fashion accessories availed by the Visit Rwanda team.
The challenge aims to keep the Visit Rwanda campaign, between Rwanda and Arsenal alive as tourism was globally put on hold for the meantime as a result of Covid-19 pandemic.
Local designing companies that dressed-up these players among others include, Haute Baso, House of Tayo, Inzuki Designs, K'tsobe, Moshions, Rwanda Clothing and Uzi Collections.
In 2018, Rwanda became Arsenal's first-ever tourism partner under the three-year partnership deal dubbed, "Visit Rwanda" that aims to brand Rwanda as both a tourism and investment destination among others.