For you can run your campaign or ‘pause’ it, but once paused, Google may or may not ‘unpause’ it for you.
One poor woman, of many now paying Google their salaries, rent, and budgets meant for other things, reported an external (not her doing) unpausing to Google’s own ‘community’ that help each other with its products - since it barely can any longer - and was told by another user it was necessary to ‘check’ your ‘pause’ every few days.
Yet I have a large ad campaign I ran for a Kenyan real estate client from 2018 to February 22nd 2019 that Google has now twice unpaused, most recently after a gap of more than a year, taking just short of Sh100,000 in charges from my account in just the last month, and opening a journey with Google’s customer care of eye-widening incompetence.
A Google Ads employee was more honest and said he had seen another customer suffer a reopened historical campaign without his permission.
Google, which nearly runs our world, cannot manage a function to get your permission or affirmation to restart any ad campaign you stop: a strange gap for our once tech geniuses.
