Heineken St. Lucia, under the Guinness brand, is thrilled to announce the launch of the highly anticipated Guinness Sounds of Greatness promotion, running from May 21 to June 25. Brand Manager Rohan Lovence expressed immense excitement about the promotion, emphasizing the successful partnership with St. Lucia Times and interCaribbean Airways. Guinness Sounds of Greatness, originating in Jamaica, features a dynamic sound clash format where local sound systems compete against each other. However, in 2022, St. Lucia Sounds of Greatness adopted a DJ talent search approach through a battle competition for the best DJ. Following the success of the past two
