Music industry professionals Jamila Thomas and Brianna Agyemang initially started #TheShowMustBePaused as a campaign to call out music industry decision-makers who don’t support Black issues despite having Black people push the culture.
International markets also took part in the campaign with the K-pop (Korean pop music) production company SubKulture Entertainment tweeting:
“We do not stand for racism, inequality, injustice, and violence in any way, shape, or form, which is one of the many reasons why we feel that the #BlackLivesMatter movement is so important to pay attention to.”
On #TheShowMustBePaused website, resources were also listed for people to get involved, including a link to help the family of George Floyd, who died after a brutal arrest by the Minneapolis police.
Therefore, if folks were to look up the #BlackLivesMatter hashtag for the sake of resources and information about protests, all they would get is black posts.
Clearly, some people in the music industry understood the intent of #TheShowMustBePaused, considering they stopped business as usual and linked to resources that support Black activism and organizing.
