Besides Levi's, sales for Western boots increased because of Beyonce's 'Cowboy Carter' - Face2Face Africa

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Besides Levi's, sales for Western boots increased because of Beyonce's 'Cowboy Carter' - Face2Face Africa

Beyoncé's latest album is influencing almost every facet of the economy. Levi's stock rose 20% earlier this month following the release of a Beyoncé song called 'Levii's Jeans.' The track, which is part of the singer's new album called 'Cowboy Carter,' made several references to Levi's jeans. As a result, Levi Strauss & Co. saw...

Source: Face2Face Africa - The Premier Pan-African Voice

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