Today the United Nations is launching "Verified", an initiative to combat the growing scourge of COVID-19 misinformation by increasing the volume and reach of trusted, accurate information.
The initiative is calling on people around the world to sign up to become "information volunteers" to share trusted content to keep their families and communities safe and connected.
Described as digital first responders, the volunteers will receive a daily feed of verified content optimized for social sharing with simple, compelling messaging that either directly counters misinformation or fills an information void.
The Department will partner with United Nations agencies and country teams, influencers, civil society, business and media organizations to distribute trusted, accurate content and work with social media platforms to root out hate and harmful assertions about COVID-19.
Nishant Lalwani, Managing Director of Luminate, added: "COVID-19 has provided a stark reminder that access to accurate, trusted information can be the difference between fear and resilience, division and unity, and even life and death.
