Venus Williams may be a world-renowned athlete but now the legendary tennis player is parlaying her love of skincare into a new business venture.
According to Black Enterprise, Williams has teamed up with retailer Credo Beauty to launch a new line for sunscreen products aimed specifically at women of color.
“SPF is a part of my daily routine because I spend so much time outdoors as a result of my job, and through the years I found that a lot of natural sunscreens left a white cast on my skin,” Williams said of the collaboration during on an Instagram Live announcement.
“That’s why with EleVen by Venus, we wanted to set a new standard for clean beauty and ensure our sunscreens are versatile, lightweight and blends with all skin tones.
Source: Venus Williams launches new sunscreen line for women of color