By The Associated Press
French cosmetics giant L’Oreal said June 27 that it will remove words like “whitening” from its skin care products, a move that comes amid global protests against racism sparked by the death of George Floyd in the United States.
The company said in a statement June 27 that it “has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products.”
L’Oreal’s decision follows a similar move by Anglo-Dutch firm Unilever on June 25.
The post drew a negative reaction from people who see the company’s business model and advertising as focused on White consumers.
Bergdorf was sacked as L’Oreal UK’s first openly transgender model in 2017 for decrying “the racial violence of White people.”