And that is what Glenmorangie—a premium single malt whisky made in the Scottish Highlands—has done for its East African patrons.

This past week was Glenmorangie Whisky Week, and Wednesday was World Cocktail Day, so in line with breaking stereotypes about the consumption of whisky, Glenmorangie hosted several events.

Antoine Bbayaga, the Glenmorangie brand ambassador for East Africa, started the week off with cocktail training by showing people how to set up their home bars or kitchens with basic equipment and a variety of Scotch whisky cocktails they can make at home.

It is a strong peaty whisky that has remained the untamed Islay single malt whisky of the world.

So wherever you are today, pour yourself a glass of your favourite Scotch and join the rest of the world in celebrating the World Whisky Day.