River sold close to two thousand copies in its debuting week – all-in-all selling 1,868 physical copies and 102 ebooks of his book through social media platforms.

River’s book has been celebrated by vast celebrities sending him their congratulatory memorandum on the success of his new book.

The list of celebrities celebrating the release of River’s first children book includes: iHeart Radio personality Madison Jaye, Celebrity Stylist to Beyonce Ty Hunter, TV personalities The Von Boozier Twins, Hip Hop icon Rah Digga, celebrity make up artist Nydia Figueroa, and YouTuber Ifueko Igbinovia among many others.

In February 2020, Pilar and River set out on a press tour for the book.

During the COVID-19 pandemic, River has been taking to his Instagram live to read his book to his 30,000 social media followers.