Tourism officials are upbeat about a promising winter season ahead, and are already outlining plans to address a weak summer 2023 through targeted marketing.With the industry currently suffering from a lower than usual summer period, Chairman of the Barbados Hotel and Tourism Association (BHTA) Renée Coppin reported on Friday that the association was in the final stages of developing a two-tiered campaign intended to capture what business it could for the remaining few weeks of the period and drive forward bookings for summer 2023.“The campaign will utilise bookbarbados.com as the primary conversion mechanism. Our recent Crop Over campaign, which was done in collaboration with the Ministry of Tourism and the Barbados Tourism Marketing Inc. demonstrated how effective this booking engine can be if marketed effectively,” she told the BHTA’s quarterly meeting at the Mount Gay Visitors’ Centre.“That weekend promotion saw an exponential increase in bookings on the platform and directly for the members involved. We are confident that with the appropriate targeted marketing and messaging we can replicate that success in our planned marketing campaign,” she said.
