Now she is teaming up with retailer Credo Beauty for a new line for sunscreen products aimed for women of color.
Williams announced the new partnership this week with Credo Beauty, who are known for their assortment of clean, natural beauty brands to unveil her very first beauty line called EleVen by Venus x Credo.
In an interview with Allure, Williams shared how her love of skincare products started at an early age and the value of protecting your skin from damage.
Williams hopes to bridge the gap for women of color to find sunscreen products that compliment their skin in a market that often forgets about them.
“This [line] leaves no white cast and, of course, it’s universal for every skin tone and complexion.”