The Electoral Commission (EC) yesterday announced the 2021 revised electoral roadmap and told all those interested in elective offices in the next election to use the media for campaigns.
Mr Henry Muguzi, the national coordinator for Alliance for Campaign Financing Monitoring (ACFIM), a loose coalition of civil society activists advocating for transparency in financing political parties and election campaigns, said the decision to do virtual campaigns may double the cost of campaigns.
Media houses will also aim to make a killing out of the campaigns with high costs of talk-shows," Mr Muguzi said.
Also to suffer the blunt of high costs to get media space will be the new comers, women and youth who may not have the financial muscle to manage such expensive campaigns.
Mr Muguzi also warned that Opposition politicians are likely not to have equal access to the radios and TVs because most media houses are either owned by the NRM party members or its sympathisers.
