An upside-down eyelash, a pound of bronzer and highlighter on each cheek, and a T-shirt-wrapped head; For many social media users, these images all together conjure up one memorable face: "Rosa," a character created by Adam Martinez. The San Antonio native debuted his Rosa alter ego in early 2020, and Martinez--who uploads under the user name @adamrayokay --has risen to social media stardom since! View this post on Instagram A post shared by @adamrayokay Martinez has become such a recognizable online presence at this point that he recently did partnerships with both Target and Uber Eats — while playing his Rosa character, of course! Earlier this week, the 22-year-old creator switched gears and opened up to his fans--specifically, his 6.7 million TikTok followers--about a more personal subject— his weight loss . If you've been following Martinez, you may have seen him reference his weight loss journey before. In May, he addressed his slimmed-down figure in a...
