The University of the West Indies (The UWI) has partnered with the Hero Caribbean Premier League (CPL) to offer a new certificate programme in Sports Marketing.On January 25, during a ceremony hosted by The UWI Cave Hill Campus, themed, ‘Commitment to Cricket’, Deputy Dean in the University’s Faculty of Sport, Amanda Reifer, made the announcement on behalf of Dean, Dr Akshai Mansingh.Reifer noted that the ‘gentleman’s game’ has advanced through academies and close collaboration with universities, and this latest association would help to further develop the sport regionally.“We see The UWI as the partner to help pull cricket from the doldrums. The involvement of our academies and members of staff is already testimony to this. Our involvement with the other regional success, the CPL, is another exciting partnership that benefits our students and faculty. Getting the best of their management team with ten years of regional experience while opening our human and facility resources is a partnership destined for success,” she said.Chief Executive Officer of Hero CPL, Pete Russell, said applications will be opened in the coming weeks, and the course will be available from June. He added that the programme will offer students the opportunity to learn about the building and delivery of a world-class sporting product.
