Companies sometimes marvel when resistance to their new diversity campaign arises from a chorus of diversity advocates.
“Every time we get a new leader, he launches a new diversity campaign,” a reader wrote.
In response, we must tap into our five powers of persuasion: passion, principle, purpose, perseverance and pride.
Let’s share our commitment to diversity with colleagues and explain, frequently, that we have the company’s interests at heart.
A desire for excellence and market share is driving many forward-thinking diversity initiatives.
