[ad_1] While much of the nation was adjusting to the global COVID-19 pandemic and living in isolation, singer and songwriter Elle Varner was creating music. Days before New York Governor Andrew Cuomo shut down non-essential businesses and mandated New Yorkers to shelter-in-place, the 31-year-old Grammy-nominated artist purchased electronic equipment from Guitar Center. “I bought an MPC (music production center), I bought a keyboard and a mini keyboard, a microphone, [and] some padding for my microphone. And I just was like, ‘I’m going get to work,” Varner tells BLACK ENTERPRISE. “Of course, that didn’t happen the way I thought it would,” she says, admitting that she sometimes got sucked into binging Netflix. However, she managed to push past procrastination and thoughts of self-doubt to create music in her most authentic voice. Earlier this month, the Los Angeles native released “Crazywild,” a song that she wrote, produced, and recorded while sheltering in her Brooklyn home. The guitar-led, mid-tempo jam is the first single from a project she calls “Quarantine Sessions.” “I’m just proud of myself for putting it out there. The response has been incredible,” says Varner, who graduated from New York University’s elite Clive Davis Institute of Recorded Music. “I could have been doing this sooner, to be honest,” she says. “I trust myself now, and I’m excited to keep this going.” Adjusting to The New Norm This is not the first major adjustment that Varner has made in her musical career. When she released her debut album, Perfectly Imperfect, in 2012–which included the chart-topping “Only Wanna Give It To You” featuring J. Cole and the smash “Refill”–artists were signing 360 music deals and promoting CD’s. “I was one of the last artists that got a traditional deal. This was right before streaming took over. My first album sold physical copies in store and it wasn’t even on streaming platforms.” That album peaked at No. 4 on the Billboard charts and sold over 30,000 copies in its first week. By the time Varner released her sophomore project, Ellevation, in 2019, the industry had undergone a complete overhaul. As a result, artists could no longer be successful with just talent and grit. Rather, their success was now predicated on their social media following and digital downloads. Similar to the way technology disrupted the music business, Varner predicts that COVID-19’s effects on the industry will be “massive.” especially since many musicians depend on selling concert tickets to generate income. “For so many artists, their bread and butter is touring,” she explains. “They make pennies from streaming.” On the other hand, the songstress points out that the pandemic has forced creatives to connect with fans in innovative ways, like the quarantine parties on Instagram Live that have allowed DJ D-Nice to reach new audiences and the “Verzus” virtual battles curated by Swizz Beatz and Timbaland. According to Varner, change is inevitable and change is good. “It’s just a time to take a step back. Everyone’s being reset. It’s happeni