Shipt, the online grocery-delivery service founded in Birmingham in 2014 that has since grown into a nationwide force, needed the helicopter to carefully place its shiny green logo on top of the old SouthTrust Tower.
The skyscraper, on Birmingham’s north side, was most recently called the Wells Fargo Tower – before Shipt began leasing space in the building last year.
Shipt adopted a new logo early this year, switching from a throwback flying saucer to a look that includes the company name in bold letters plus a stylized “S” that resembles a shopping bag – a nod to the bright green bags used by Shipt shoppers.
“Shipt is excited to bring our new logo to one of the tallest buildings in Alabama, the Shipt Tower, and to show our continued commitment to the city of Birmingham.”
Downtown Birmingham residents and visitors to Railroad Park on Saturday morning stopped to watch as a helicopter delicately attached the new Shipt logo to the building.
