Covid-19 will fundamentally redefine how medical underwriters manage the value chain, and most importantly, relationships with customers as well as key business processes.
This is also an opportune moment for medical insurers to scale up the efficiency and productivity of their value chains, to meet the ever-rising expectations of their clients.
Of importance now is for medical underwriters to shift to a fully digital business model so as to be more efficient and responsive to client needs and expectations.
By this I simply mean moving from traditional ways of conducting medical insurance business manual to a more agile and engaging approach to the customer relationship along the entire value chain.
But first, medical insurers will need to deliver some quick wins to clients to cushion them from the financial vagaries of Covid-19.
