Pandemic and Beyond– a free and upcoming one-hour webinar on nonprofit publicity strategies – is designed to acknowledge the global public health emergency and help nonprofits chart a course to an afterlife.
“We’re all trying to get the right messages to the right people, and nonprofits are facing pressures,” said Marvin Stockwell, director of media relations at St. Jude Children’s Research Hospital and the class instructor for Pandemic and Beyond.
Momentum, a resource and professional development hub for nonprofits, typically provides in-person publicity classes that are fee-based.
“I’ll keep the class lean on lecture so there’s plenty of time to answer questions and talk through current challenges people are facing,” Stockwell said.
In addition to the class instruction, participants also will receive a starter media database of local journalists, as well as advice on how to approach reporters in top-tier trade media outlets.
