Digital platform offers insurers good client experience
Monday, June 29, 2020 0:01
By FRANCIS NGARI |
Big data and analytics offer huge potential for products that are more flexible and personal.
While the insurance industry has been adopting digital tools albeit slowly, this season has created an urgency to strengthen each firm’s digital presence if they are to continue working effectively, retain business, access new markets and offer exceptional customer service.
By employing more ways for customers to interact remotely with the insurer, digitising internal processes and using technology for communication, policy review and purchase, bill payment, claims reporting and processing, ensuring digital delivery of policy documents, statements, e-receipts and other operations businesses can ride the Covid wave and emerge stronger, better and even more profitable.
They have to adopt digital tools that allow their mobile and tech-savvy customers to safely and easily manage their insurance needs wherever, whenever - be it to find the right policy, get a quote, pay a bill, track a claim or report a car accident.
The digital tools that will see insurers reap immense benefits include Artificial Intelligence (AI), Internet of Things (IoT), Machine Learning, Big Data, Predictive Analytics, Mobile and Cloud-based services.
