A thoughtful, creative marketing campaign could be just the added boost a brand or business needs to push through this pandemic.
Key messages:
• Explain changes to procedures that current customers may be accustomed to
• Communicate your brand/business’ benefits, tailor your brand promise to address the current climate
• Create content that can inform, entertain or inspire people.
• Create a video or two that could be a how-to in an engaging way, or a behind-the-scenes sneak peek, Now is a good time to position your brand as an expert in your industry, generate conversations and reach new people.
Hopefully, you’ve been reinventing your brand as needed during this time and preparing for the post COVID-19 landscape as best you can.
Your marketing efforts now can pay dividends in the future if you’re consistent, creative and true to your brand and your vision.
