Market Movers Design’s motto is Will Work for Food.
The company literally does that. It works to promote and highlight local and regional food brands through design and technology.
But the Barataria company is not an advertising agency but rather an “end-to-end business development company with a focus on adding value to marketing design and marketing solutions specifically for food brands and local manufacturers and artisans.”
The company offers marketing plans that position products as a leader on the shelf, exports approved designs, and affordably sourced local and international packaging.
The name might also ring a bell for some and that is because it is a subsidiary of D’Market Movers Ltd, the online market and grocery.
Market Movers Design is the brainchild of Rachel Renie and Sean Gonzales. It was started in 2019.
[caption id="attachment_899269" align="alignnone" width="974"] Sean Gonzales, right, and Rachel Renie of Market Movers Design. -[/caption]
Five years ago, Gonzales would host food events at Fanatic Kitchen Studios. He has been in the field of advertising for 12 years and has been a creative professional for 15 years.
That space was focused on innovation in food and it attracted similar minds. D'Market Movers, at one point, came to relaunch its website and Gonzales was asked to host that event, he said in the Google Meet interview with Newsday.
"Advertising is hard work, especially as a creative. You are asked to be creative everyday but it could be stifled personally," he said.
Gonzales’ passion was reignited when he saw how D’Market Movers was bringing all of the local foods and products from producers and agro-processors and providing a digital platform for them.
In 2016, D’Market Movers launched its frozen food line called Farm and Function and needed packaging design services.
[caption id="attachment_899267" align="alignnone" width="583"] Farm & Function was the first product designed and executed by Market Movers Design. -[/caption]
"From that initial meeting at the event, I formed a relationship with Rachel and we decided let us design something for flexible packaging."
He said flexible packaging was relatively new to TT at that time.
Starlabel.com says flexible packaging is a means of packaging products through the use of non-rigid materials, which allow for more economical and customisable options.
Gonzales added that they then had to go through the trials of designing for flexible packaging, getting the approved and legally required format for frozen foods, especially for it to be export ready.
But out of that process, both Renie and Gonzales saw the importance of packaging driving a brand and telling its story.
This is how the company was formed.
It has done work with its Farm & Function line, Hong Wing & Sons Ltd, Pascals Bakery, WhyFarm for its Daisy Dahlin’ chocolate bars, A and J Premium Ice Cream, Crisp, and Ambrosia Foods, among others.
The learning process for Gonzales and Renie – who are also life partners – highlighted the nee
