It was announced last week that Usher will be headlining 2024’s Super Bowl halftime show. To the delight certainly of many Black folks, it’ll be another halftime performance that we can step with. Usher undoubtedly has joints that move the people while fitting the Super Bowl’s festive environment. But there is also a very specific reason we’re getting Usher next year. There’s a specific reason why we were also able to enjoy Rihanna last year, along with Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar and 50 Cent the year before that. In short, we can thank the crumble-proof Roc Nation for making it happen. In 2020, Roc Nation struck a deal with the NFL for the company to have more say-so over halftime entertainment among other things. In addition, it also helped give Roc Nation an opportunity to have influence in the NFL’s Inspire Change initiative . JAY-Z and Roc Nation found this opportunity to be integral to this deal, especially in the wake of Colin Kaepernick’s...
