In 2004, Kanye West told the world about his work experience at the mall brand store, The Gap in the song Spaceships on his debut album “The College Dropout.”
Today Kanye West’s experience with the Gap is full circle as he strikes a 10-year deal to produce the ‘Yeezy Gap,’ Apparel Line.
The Gap is collaborating with Kanye and Yeezy, his fashion company, for a new clothing line called Yeezy Gap.
In his Tweet announcing his high-end Yeezy brand, and a new partnership with the Gap, Kanye declared today the #WESTDAYEVER.
Following Kanye’s initial tweet on the partnership, the Gap brand has seen a bump in the stock prices.