Hennessy is stepping up to help minority small businesses struggling with the effects of COVID-19 by providing immediate financial support through a new program called Unfinished Business.
The Cognac house has committed an initial $3 million to provide direct financial relief to small business owners from “communities bearing a disproportionate share of COVID-19 related health and economic consequences.”
The program—in partnership with One Hundred Black Men, Hispanic Federation, and Asian American Business Development Center—will support small businesses owned by Black, Hispanic, and Asian Americans that have been hit hard by the coronavirus pandemic.
The program also provides longer-term access to resources to help minority small businesses succeed.
One Hundred Black Men, for example, is offering back-office assistance that may include:
Guidance and training in the areas of cash flow and financial management
Business Communications
Guidance with access to capital and surety bonding
Insurance Matters
The financial aid can be used toward payroll, operating expenses, rent or mortgage payments, and utilities.
