This created a larger conversation about the duty some of our favorite brands have in regards to show support for their Black customers along with publicly combating racism.
In response, many labels including Shop’s parent company Shopify announced affirmative action to support their Black customers and stockists.
Last week Shop, the digital app that makes shopping easier, launched a new feature that puts Black-owned brands at the forefront.
By clicking a “Shop Black-Owned” feature on the home page, the app takes you to a listicle of stockists that you are able to follow as well as shop selected products straight from the app.
Shop’s launch comes alongside parent company Shopify’s $1 million donation to NAACP, Black Health Alliance Canada, and Campaign Zero.