LONDON – Cassava Fintech International (CFI) has added the Sasai Watch feature to the Sasai all-in-one App, in a move that is set to bring artists, entrepreneurs and other African content creators much closer to their audience. Introducing the new feature, CFI said Sasai Watch will provide a platform for Africans and the global community to create and upload content directly to their audience via the Sasai App. “We are excited to deliver a solution that we believe will address concerns that have been raised over similar platforms that have been viewed as less favourable to African content creators, in terms of reach, compensation, and payment methods,” said CFI Group CEO Darlington Mandivenga during a virtual media launch of  Sasai Watch, attended by over 80 participants, including journalists from across the continent. “The Sasai super App aims to address this gap, by offering content creators a platform where they can easily monetise their content and collect payments conveniently. Furthermore, content providers will be able to upload their content directly on the platform for their viewers to access from anywhere,” Mandivenga said, adding that it was a much-needed solution for the continent's talented creatives that need exposure and recognition for their work. Mandivenga said the COVID-19 pandemic had highlighted the importance of offering streaming services to billions of people across the world. “As internet penetration continues to increase across the African continent, we must offer our content creators a digital solution to seamlessly upload their content and for our users to conveniently access this content on-demand,” said Mandivenga. Sasai Watch, which is inspired by the lack of a dedicated digital platform for African content providers, will allow users to create, edit, and upload video content on the platform in a similar manner as Youtube. Sasai Watch has a deliberate focus on African content, hence its positioning as ‘The Home of Black Content’. Since its launch a few months ago, Sasai has become popular in Africa for offering products that meet contemporary digital needs. Some of the unique, relevant and timely products that the application has offered include Sasai Team Talk, Sasai Moments, Wi-Fi Finder (Africa’s Missing Network) and the Africa CDC TravelPass, a timely solution to help travellers cross borders hassle-free during the COVID pandemic. Sasai, which is believed to be on course to be Africa’s number one application, embraces diverse cultures through its provision of all the main African languages on the continent and its integration to essential verticals in a user's daily life, such as Payments, Remittances, Social Chat, Teleconferencing and Digital Media. Sasai Chief Operating Officer Tapera Mushoriwa, who made a presentation of Sasai Watch during the media launch, said the launch the App’s latest feature will provide an opportunity for Africa’s media industry to be transformed into a lucrative sector. “Africa has largely been excluded in the digital market space particularly on the con