CONTENT creator Richard Carrington is working hard and dreaming big.
Carrington's goal as the creative director and founder of the Keith Austin Digital Agency's is to have his company ranked amongst the likes of Ogilvy, McCann and Lonsdale.
Named in honour of his late father Keith Austin Carrington, the company provides a range of services to people who work in the creative industry.
"My middle name is also Austin," said Carrington. "I am happy I used our names."
"Our main areas of expertise are branding, digital marketing, web design and web development. And those main categories consist of an extensive list of other services."
Carrington said the capital used to start the company was from his pocket. "I was working when I started the company and invested most of my salary into starting it up."
Keith Austin, Carrington said, "Sets itself apart in a few ways, but mainly because of my hospitality background, I am big on quality customer service. I think that has paid off in creating more sustainable business relationships and gaining more clientele by referrals."
He said the company abandoned the set prices and packages approach and instead, decided to meet clients where they are, based on their needs.
Launched in 2015, the company started with Carrington and his sister Melissa being the team.
Asked which of his projects fills him with pride since then, he said, "One of them is Immortelle Beauty. It is the client of which I am most proud to collaborate with."
Immortelle Beauty is a locally owned body-care brand specialising in bath and body products made in TT.
[caption id="attachment_1003656" align="alignnone" width="1024"] Among Carrington's collaborations in which he feels most pride is his partnership with Immortelle Beauty. Immortelle is a locally owned cosmetic products manufacturer based in Port of Spain. - Photo courtesy Richard Carrington[/caption]
Carrington said he has been collaborating with Katherine Nurse, its owner, since the business's inception over six years ago. "I am honoured to have grown with Katherine and the brand."
Another client he's proud of is the digital application Nailstry.
It's a connection made through "pumpkin-vine" family who put him on to Nailstry's founders. Carrington manages Nailstry's social media accounts. Nailstry itself is a rising startup, that uses augmented-reality technology and artificial-intelligence tools to help customers find the perfect art design for their nails.
"This was my first US-based client. It is a press-on-nails market app. I am always excited to work with anything related to technology. The application works by incorporating the user's camera to estimate the size of their fingers for the best nail choices."
A major venture for Carrington is his management role for "new calypso" artiste Jimmy October – known for his song Magic with soca star Kees Diffenthaller of Kes the Band.
"We met while I was working for Anya Ayoung Chee. I reached out to him as a potential opening act for J Cole when he came for Tobago Jazz Festiv
