CARIB Brewery has signalled its intention to capture new international markets, including India and Greece by the end of 2025, while maintaining a strong foothold in the Caribbean.
Bolstered by its recently developed $200 million upgraded production line seven in Champs Fleurs, Carib Brewery, one the Caribbean’s leading lager and stout producers has its vision set due east.
Managing director (international and business development) Adrian Sabga told Business Day the company is “committed to the continued growth and development of business in the Caribbean region, but future growth will come from the international markets.”
[caption id="attachment_1085207" align="alignnone" width="1024"] Prime Minister Dr Keith Rowley, right, shakes hands with CEO of Ansa McAl Group Anthony N Sabga III at the ribbon-cutting ceremony for Carib's new manufacturing Line 7 at Carib Brewery, Champs Fleurs on May 21. At the far left is Minister of Housing and Urban Development Camille Robinson-Regis. - Photo by Ayanna Kinsale[/caption]
The PM cut the ribbon to open the new production line in May. He welcomed the potential for economic benefits, saying he believed it would pave the way for sustainable manufacturing through top-quality equipment, while supporting the government’s focus on diversification and investment.
Dr Rowley encouraged manufacturers to take calculated risks, saying it was an integral part of business that can unlock new opportunities and achieve sustainable growth.
He said he believed the upgrades would enhance the brewery's capabilities to produce world-class products through process improvement.
"Smart factories are one of the cornerstones of industry, and this move is highly applauded," he said.
Carib Brewery managing director David Welch (previously marketing manager from 2000-2006) was instrumental in setting up the production line, which he described as a “transformative step” for the company.
“It’s our largest investment in decades, significantly increasing production capacity to meet local demand and drive export growth.”
[caption id="attachment_1116492" align="alignnone" width="667"] David Welch, managing director, Carib Brewery -[/caption]
The smart manufacturing technology, he explained, enhances efficiency and product quality via automation.
“Sustainability is at the core,” Welch said, “with energy-efficient systems reducing our carbon footprint, along with water conservation and waste reduction initiatives.
“We're committed to scaling responsibly while staying environmentally conscious.”
The line seven upgrade saw an increase in permanent staffing.
“We've invested in upskilling our workforce to manage the advanced technology, creating new employment opportunities and aligning with global best practices.”
Carib Brewery hosted its biennial distributors' conference from October 16-18 at Hyatt Regency, Port of Spain, where dozens of its regional and international partners visited for a series of presentations about Carib’s recent investments and plans to expand its product por