We use various modes/tools to showcase and sell our brand(s) online as already experienced by some of our SMEs. In all these efforts we talk about the brand through content that is made by us and sometimes for us by others. Whatever the case, we should have maximum ownership of this branding content. I have seen many of our SMEs leaving management of their online brand content in the hands of agents. Yes that we can do, but remember developing a brand vision is a process and takes times and commitment by the owner. Hence a third party might not be at the same pace with the brand founder(s). Therefore avoid throwing away the brand effort and mileage gone so far.
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