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The now discarded tourism slogan, pitched Barbados as Just Beyond Your Imagination.It is a place like no other, we have messaged to citizens from around the world.The record number of tourist arrivals in our pre-pandemic era was testimony to the fact that hundreds of thousands of travellers each year, felt the slogan to be true and spent millions of dollars to briefly enjoy a piece of paradise.We have introduced this as a point of comparison to the reality of too many Barbadians who are finding it extremely difficult to endure the crushing cost of living.Some lament that it is really the high level of personal debt that too many of us are saddled with that contributes to the feeling of being overwhelmed when food and gas prices increase.
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