Already some who have done no business with Blacks are lining up to find a Black nonprofit to give a few thousand dollars to.
There is a big difference between making a gift to a nonprofit, which one can write off at tax time, and doing business with a Black-owned business, especially when a part of one’s corporate profits come from Black consumers.
Now is a good time to tell corporate America that we are not “all in this together” unless we are doing business with those who are doing business with us.
Even worse than that is the fact that those crying “Black Lives Matter,” and rightfully so, are still slow in demanding that the business of business with us be a real part of the justice we seek.
Corporate America must realize that this is not a moment to throw us a few dollars and go back to business as usual.