To help bolster reelection efforts, the Biden-Harris Campaign announced a $1.5 million advertising deal with the National Newspaper Publishers Association (NNPA). Jasmine Harris, director of National Black Media for Biden-Harris 2024, made the announcement during the NNPA’s 2024 Annual National Convention in Baltimore, where the weeklong event’s theme was, “Empowering the Black Press, Communities, Families, and Voter Turnout.” Biden-Harris 2024 also counted among the sponsors of the week-long gathering, reflecting its strategic focus on Black media.
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