With the economy trying to overcome the effects of COVID-19 and the nation’s political unrest, business leaders face a challenge like never before as stores and offices reopen and try to lure back customers and clients.
“Even before our current crisis, it’s always been important for businesses to respond to unanticipated changes in the market that threatened their product or business model,” says Adam Witty, the ForbesBooks co-author of Authority Marketing: Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant.
One big challenge will be that businesses need to have a plan as they work to return their operations to normal, but they also need to remain flexible and willing to change that plan as the circumstances around them change.”
Going forward, Witty says, businesses need to:
“As a businessperson, my hope is that we’ve already seen the bottom, and that each month going forward the economy will get better,” Witty says.
But the businesses where leaders and employees all work together, plan carefully, and try to keep a positive attitude are the ones most likely to emerge in good shape when this is over.”
