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As a business owner trying to build your brand online, raise awareness and sell your products or services, you are undoubtedly going to have to learn how to create content.

That content needs to educate, entertain or inspire your ideal clients and move them toward making a purchasing decision.

Creating content is

not hiring a graphic designer or videographer just to make an ad that gives us the gist of your product and the price, although many businesses still like to omit the price in their social posts.

However, to succeed on social media in particular, regardless of what platform you are going to use, you will need to master content creation. From time to time, I like to interview content creators who have built a healthy and engaged community on their channels and ask them for tips.

It’s nice to get their perspectives: that way you can take away something from those who have found success on social media.

I reached out to Omkar Lal, better known to the world as Omi868, and I asked Omi to give us five tips on creating content.

Here’s what Omi had to say:

1. Find something you’re passionate about

I’ve found that when you’re passionate about something, it helps in the long run. Over time, creating content can sometimes feel like work/ task. However when you’re passionate about something, it gives you that motivation you need to push through. It also allows you to put your best self forward, and that transcends into the quality of the content you produce.

2. Be consistent

Another piece of advice I’d give someone who plans on starting off creating content is to be consistent. I know sometimes it can be discouraging to put out content and then it may not get the desired traction you’d hope for, but being consistent also helps in the long run. It gives you a greater chance of building your following. and even getting your content recognised by the algorithm as something consistent for people to engage.

3. Be genuine and your authentic self

As time progresses, we often notice that one thing that’s ironically consistent is changing trends.

While engaging in trends can be helpful, it’s important to acknowledge if these trends are in alignment with who you are and what you hope to represent (brand). Trying to pretend to be something alternative to yourself in hopes of gaining favour with the potential audience will only last for so long, as people have a keen sense of when someone is being authentic or not.

Not to mention it may take a lot of time, resources, and energy to keep up a facade, where you can invest these same variables into creating something or a brand that is in true alignment and representation of who you are.

4. Step out of your comfort zone and take risks

While it’s easy to stay within the confines of your comfort zones, taking risks and trying new endeavours (while intimidating) can be the difference between staying stagnant as a content creator or gaining an edge i