The dog treats are sold through the company’s website and at about 21 smaller retailers, but the bulk of the business comes from Amazon, where Lick You Silly is an Amazon Choice product.

“The pandemic is horrible, but I’m happy to have been in a position to provide people a product that they can feel confident about giving their dogs and helping their dogs to find a little comfort.”

We don’t have any kind of chemicals or synthetics, it’s just a great grade of USDA meat that we produce here in the U.S. We’ve also just introduced the peanut butter treat because there’s a lot of people who are now vegetarian and they don’t eat meat, and they don’t give their dogs meat.

I ended up doing a mini comic book about Yum Yum, which is our dog character on the bag, a dog’s perception of what it would be like to go to a hotel for the first time.

So I went on my town’s Facebook page, we have a dog Facebook page—that’s how many dogs live in this town—and I said who’s interested in helping me do a commercial; however number of volunteers I get, I will donate a bag of dog treats to the Montclair [New Jersey] shelter.