The response has been incredible,” says Varner, who graduated from New York University’s elite Clive Davis Institute of Recorded Music.

Adjusting to The New Norm

This is not the first major adjustment that Varner has made in her musical career.

Similar to the way technology disrupted the music business, Varner predicts that COVID-19’s effects on the industry will be “massive.”

Elle Varner (file)

The Business of Music

In addition to the inevitability of change, Varner’s decade-long career in the music industry has taught her business savvy.

After being blocked from releasing music for five years, Varner launched her own record label, signed a distribution deal with Entertainment One, and secured complete ownership of her music.