Shontay Lundy, an African American woman founder and CEO of Black Girl Sunscreen, has managed to secure a $1-million-dollar investment from a private female funding source, notwithstanding the economic crises posed by the COVID-19.
Lundy recognized a business opportunity and launched her company based in Miami, Florida in 2016 – a sunscreen brand that caters exclusively to women of colour.
Black Girl Sunscreen uses no parabens, or other harmful chemicals while infusing natural ingredients like avocado, jojoba, aloe, cocoa butter, and carrot juice, which are ideal to moisturizing skin with melanin, without the dreaded white residue familiar with most sunscreen.
According to Forbes, Black Girl Sunscreen is the only Indie black-owned brand carried full time in Target’s sun care section.
With the new partnership, Black Girl Sunscreen is valued at $5 million.