Potential customers are being assured that their information will be highly protected as a leading insurance company launched a platform that will allow them to purchase life insurance completely online.Insurance agents, meantime, have also been promised they will not be cut out of the process as a result of Sagicor’s eLife, which will allow customers to browse insurance options online and select one suitable to their needs.Explaining the platform at the official launch on Wednesday, Chief Executive Officer for Sagicor Life (Eastern Caribbean) Inc. Donald Austin said eLife offers customers the ability to purchase financial solutions from anywhere they have an Internet connection.“eLife is the latest in a slew of innovations being developed and rolled out by our hardworking and dedicated group of client-focused team members. For quite some time, but especially over the last two to three years, Sagicor has been on a digitalisation journey in response to and in anticipation of the rapidly evolving demands of our clients, partners and the trends being seen within the market,” he said.