Before they ever leave the house in the morning, most Americans have been touched by free, local broadcast radio or television. Marcellus Alexander wants to ensure the powerful broadcast industry he helps represent is as diverse as the listeners and viewers they serve. In his dual roles at the National Association of Broadcasters (NAB), Marcellus Alexander is doing double duty to prepare and equip diverse leaders in the broadcast industry.
At NAB, Alexander heads the NAB Education Foundation (NABEF), which is dedicated to ensuring broadcasters of all levels, roles and backgrounds are provided with training programs specifically designed to strengthen and diversify the broadcast industry workforce. “Our team prides itself in offering a suite of programs that touches every career level of broadcasters. From attracting recent college graduates to our business, to providing leadership and executive development training for current broadcasters, to preparing senior level, experienced broadcasters to purchase and successfully operate station properties, we cover all the bases,” says Alexander. “I am energized and excited to be part of the dynamic and evolving communications space. The opportunities and challenges assure that no two days are alike!”
He is also the Executive Vice President of NAB’s Television department, where he works to address legislation and regulations that impact the TV business. As EVP, Alexander works with his colleagues and the NAB Board to shape policy that is conducive for broadcast station operations to thrive. He also oversees programs and events produced to inform and enhance television broadcasters’ skills and boost their careers. These programs address a variety of issues faced by the industry, ranging from providing stations with cost effective ways to help their sales staffs succeed in a competitive environment, to how to attract new advertisers with creative marketing concepts and smart management strategies.
Maintaining dual roles of importance is not new to Alexander. He brings to
