The Los Angeles Lakers star and his business partner Maverick Carter secured a $100 million investment for their new media company SpringHill Co., as reported by Bloomberg Businessweek on Thursday.

Two of James’ other companies will be merged with SpringHill Co., SpringHill Entertainment — which is behind shows like “Million Dollar Mile” — and Uninterrupted LLC, a platform where professional athletes can express themselves and talk to fans directly.

James is SpringHill Co.’s chairman.

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Despite the news of SpringHill Co. being announced to the public on Thursday, James and Maverick started it on March 11, the same day that the NBA suspended the season after Utah Jazz player Rudy Gobert tested positive for COVID-19.

James addressed the announcement of his new company on Thursday in an Instagram message.