MUMBAI, India — Thirty-eight-year-old Mumbai- and Colombo-based content creator, Riaan J. George, who has over 44,000 followers on Instagram, wasn’t surprised when he came to know that India’s advertising body is getting ready to monitor social media influencers. “Eventually, it was bound to happen. This is going to be a game-changer. It will also change the way customers perceive influencers,” said […]
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