Seven armed men stormed into a shop in Northdale, Pietermaritzburg, on Sunday, making off with phones and about R50 000 in cash.
Once inside the store, one of the men waved a shotgun.
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One of the store owners, who did not want to be named, told News24 that his staff are still rattled after the robbery.
They robbed the store in April and, now, for a second time on Sunday," the owner said.
The criminals got away with eight cellphones and R50 000 in cash, but the store owner said he's just grateful that no one was hurt.