BARBADIAN entrepreneur and international pop star Robyn Rihanna Fenty’s popular Fenty brands will soon be available across nine Caribbean countries, including Trinidad and Tobago.
Rihanna, as she is known worldwide, announced on October 1 that her billion-dollar beauty, skincare and fragrance brands Fenty Beauty, Fenty Skin and Fenty Fragrance will be available across nine Caribbean countries from October 24.
She made the announcement via a short, 24-second video posted on the official social media platforms for the respective Fenty brands.
[caption id="attachment_1112230" align="alignnone" width="827"] BARBADIAN entrepreneur and international pop star Robyn Rihanna Fenty marketing Fenty Beauty's popular luminous foundation. - Photo courtesy Fenty Beauty's official Instagram page[/caption]
“After all these years, I could not be more excited to announce that Fenty Beauty and Fenty Skin are finally going to be available across the Caribbean and in my home country, Barbados.”
Shouting out her Caribbean roots, Rihanna said her brands were inspired by her own beauty needs.
In the past, Rihanna has been very vocal about using extracts from some of the tropical fruits she grew up eating in Barbados in her Fenty products. Her recent Fruit Quench'rz lip oil launch contains extracts from Barbados cherry and passion fruit.
“Fenty Beauty and Fenty Skin were inspired by my own beauty needs and of course growing up in the Caribbean. I know you will all find something that works for you.”
[caption id="attachment_1112226" align="alignnone" width="827"] Fenty Skin's Fruit Quench'rz lip oil includes extracts from tropical fruits like passion fruit and Barbados cherry. - Photo courtesy Fenty Skin's official Instagram page[/caption]
The exclusive retailers for each island which includes Antigua, Aruba, Bahamas, Barbados, Bermuda, Cayman Islands, Grenada, St Maarten and TT were also announced on social media.
In 2021, Forbes business magazine confirmed Rihanna’s billionaire status, attributing the bulk of her fortune to Fenty Beauty.
Vendome is the exclusive retailer in TT. The store has two locations in Gulf City and Trincity Mall.
Newsday spoke with Vendome’s general manager Raymond Kattoura who said the launch is very exciting news for the Vendome team and their customers.
“It is pretty exciting. Since the launch I’ve discovered that a lot of people do use Fenty and I didn’t know that volume of people use Fenty. We do look forward to providing the professional services as well as providing the products that people will be looking forward to purchasing.”
Kattoura remained tight-lipped on how the Vendome-Fenty collaboration happened, but he did say the singer wanted to make the brand readily accessible to Caribbean customers.
“She is a Caribbean gyal. For the love of the Caribbean and her people, she wanted to spread her brand so everybody could be a part of it.”
[caption id="attachment_1112229" align="alignnone" width="829"] Fenty Beauty was launched in 2017 with the goal of being inclusive by cateri
